AO3

• What did Martin et al measure in their study?

  Participants' agreement with a viewpoint
• What was the difference between the two groups in Martin et al's study?

  One heard a minority group, the other a majority
• What was the outcome when participants listened to a minority group?

  They were less willing to change opinions
• Why is the finding of Martin et al considered a strength?

  It shows deeper processing influences majority opinions
• What does deeper processing of a message lead to in terms of minority influence?

  Increased credibility of the theory
• What is a limitation of minority influence research according to the counterpoint?

  It lacks ecological validity in real-world situations
• How do real-world social influence situations differ from minority influence research?

  Majorities have more power and status
• Why are minorities committed to their causes?

  They face hostile opposition and need commitment
• What percentage of committed opinion holders is needed to tip the majority?

  10%
• What did Xie et al's study reveal about minority influence?

  Minorities can persuade majorities with less than 10%
• What does Nemeth claim about people's acceptance of dissent?

  People accept it superficially but resist it
• What happens when dissenting views persist according to Nemeth?

  People become irritated and fear disharmony
• What is a limitation of minority influence regarding social change?

  It may not lead to genuine social change
• Why is the use of artificial materials in research a limitation?

  It lacks relevance to real-life situations
• How do serious real-life scenarios differ from minority influence research?

  Outcomes can be life or death matters
• What does ecological validity refer to in the context of minority influence research?

  The applicability of research to real-world scenarios
• What is the overall implication of the limitations discussed in minority influence research?

  The theory is less useful in real-world understanding