AO3

• What did Bashir et al investigate regarding social change?

  Resistance to social change despite agreement
• Why did participants resist behaving in environmentally friendly ways?

  Fear of being associated with stereotypes
• How did participants describe environmental activists and feminists?

  As ‘tree huggers’ and ‘man haters’
• What method did Nolan use to convey messages to residents?

  Hanging messages on front doors weekly
• What was the control message in Nolan's study?

  Just asked residents to save energy
• How does minority influence differ from majority influence according to Moscovi?

  Minority forces deeper thinking about issues
• What does Mackie suggest about majority influence?

  It prompts deeper thinking about their reasons
• What limitation does Mackie's study suggest about minority influence?

  Minority's message may not be crucial
• Why are methodological issues a limitation for social influence theories?

  They undermine trust in research findings
• What did Maass et al investigate regarding group membership?

  Persuasive power of heterosexual men
• What conclusion did Maass reach about persuasive power?

  Straight men are more persuasive to straight men
• What limitation does Maass's study highlight about minority influence?

  It oversimplifies majority attitudes towards minorities
• What are the limitations of social change theories based on Bashir et al's findings?

  • Resistance due to stereotypes
  • Perception of minorities affects behavior
  • Theory does not account for all factors
• What are the strengths of Nolan's study on energy consumption?

  • Evidence supports NSI leading to change
  • Significant decrease in energy usage observed
  • Credibility of theory enhanced by research