Practical Investigation

• Aim

  Attitudes mental health & its progression, by conducting content analysis through media interpretations from 2 decades.
• one-directional hypothesis

  1990s - stigmatisation.

  2010s - awareness.
• procedure

  design- content analysis.

  sample- 10 movies (5 per).

  labelled tally positive, negative, neutral.

  inter-rater from 4 researchers.
• results

  1990s --> more stigma.

  2010s --> less but some remains.
• A03 (+)

  ecological validity.

  quantitative & qualitative.
• A03 (-)

  subjective.

  limited sample.

  selection bias.
• improvements

  wider source variety, larger sample.
• Applications

  reduced stigma.

  interventions.