A relatively permanentchange in behavior that results from some type of experience
Classical Conditioning
Reflex
Elicit
What happens before
10 million bits/second
Pavlov and Watson
Operant Conditioning
Consequences
Emitted
What happens after
50 bits/second
Thorndike and Skinner
Law of Similarity
Two stimulus that are similar in nature will be associated
Law of Contrast
Two stimulus that are opposite in nature will be associated
Law of Contiguity
Two stimulus that appear together in space and time are associated
Law of Frequency
The more frequently two items occur together, the more strongly they are associated
Wilhelm Wundt proposed using the scientific method to investigate issues
This would evolve to structuralism
Structuralists would make great use of introspection
John Watson
Believed that to make psychology an "objective science" , researchers would have to solely look at observable behaviors and environmental events that surround it
Behaviorism
a natural science approach to psychology that focuses on the study of environmental influences on observable behavior.
MethodologicalBehaviorism
Asserts that, for methodological reasons, psychologists should study only those behaviors that can be directly observed
CognitiveMaps
Mental representations of our spatialsurroundings
IndependentVariable
Systematically varies across different conditions in an experiment
Manipulated by the experimenter
DependentVariable
the aspect of an experiment that is allowed to vary freely to see if it is affected by changes in the independent variable.
They are measured by the experimenter
ConfoundingVariable
An unmeasured third variable that influences both variables
Stimulus
Any event that can potentially influence behavior
Response
behavior that is manifested by a living organism which is the result of an external or internal stimulus
OvertBehavior
Behavior that has the potential for being directly observed by an individual other than the one performing the behavior
CovertBehavior
Behavior that can be perceived only by the person performing the behavior
AppetitiveStimulus
An event that an organism will seek out
AversiveStimulus
An event that an organism will avoid
EstablishingOperation
A procedure that affects the appetitiveness or aversiveness of a stimulus
Deprivation
The prolonged absence of an event that tends to increase the appetitiveness of that event
Satiation
The prolonged exposure of an event, which tends to decrease the appetitiveness of that event
TemporalContiguity
the extent to which events occur close together in time.
SpatialContiguity
the extent to which events are situated close to each other in space.
Intensity
The force or magnitude of the behavior
Duration
the length of time that an individual repeatedly or continuously performs a certain behavior.
Speed
a measure of how quickly or slowly a behavior occurs, or the rapidity with which one progresses through some type of distance.
ExperimentalResearch
experiments to discover cause-and-effect relationships between environmental events and behavior.
DescriptiveResearch
involves simply describing the behavior and thesituation within which it occurs.
This research does not involve the manipulationof any variables.
Simple-ComparisonDesign
Behavior in a baseline condition is compared to behavior in a treatment condition.
Advantages of Animal Research
Can control geneticmakeup
Can control their learninghistory
Can control their experimentalenvironment
Can be used for experiments where testing on humans would be unethical
Arguments against Animal Research
Findings aren't entirely applicable to humans
It is morally wrong
Animals should have rights similar to humans
ElicitedBehaviors
a behavior that is “drawn out” of an organism by the presentation of a stimulus
Reflex
a relatively simple, automatic response to a stimulus
Basic form of elicited behavior
Habituation
a decrease in the strength of an elicited behavior following repeated presentations of the eliciting stimulus
Dishabituation
the reappearance of a habituated response following the presentation of a seemingly irrelevant novel stimulus
Sensitization
an increase in the strength of an elicited behavior following repeated presentations of the eliciting stimulus
Opponent-ProcessTheory
An emotional event that elicits two competing processes
an a-process (or primary process) that is directly elicited by the event
a b-process (or opponent process) that is elicited by the a-process and serves to counteract the a-process.