4. Customer Service

• Definition of customer service

  Customer service is the service that the business will provide to their customers. This can be provided before, during or after a customer purchases a product / service. It is the responsibility of every employee in the business.
• Explain 3 ways a business can provide customer service

  The first way that a business can provide customer service is making the customer feel valued and aware of their needs and try to meet those needs.

  The second way is to provide information and advice on products so customers can make informed decisions.

  The third way a business can provide customer service is good after-sales services such as immediate delivery.
• Give 3 reasons why customer service is important for a business

  The first reason customer service is important for a business is it gives the business a competitive advantage over other businesses.

  The second reason is it will be rewarded with customer loyalty and the customers will remain with the business.

  The third reason customer service is important for a business is it will make the employees more efficient as they have a responsibility to provide good customer service.
• Give 3 ways a business can measure customer service

  The first way a business can measure customer service is time. This means the business should measure how long it takes for a customer issue to be dealt with.

  The second way a business can measure customer service is accuracy. This involves measuring to see how many orders are accurate and do not need replaced.

  The final way a business can measure customer service is appropriateness. This involves measuring how issues and complaints are dealt with in a professional manner.