c) Promotion

• Explain 3 methods of advertising as a promotional method

  The first method is advertising, this refers to drawing attention to the product, brand or company. the main objective of this is to inform and persuade customers.

  The second method is sponsorship as it is quite common fr a business to sponsor sporting events, charity events or school events. This provided wide publicity for the business.

  The last method is public relations, creating a good impression creates a loyalty with the members of the public making them more inclined to buy from a business. It makes the company seem generous.
• Give 2 advantages of using social media for promotion

  The first advantage is it is an excellent marketing tool and reaches potential customers directly

  The second advantage is businesses stay on top of what their competitors are doing and to keep in touch with their own customers
• Explain the legal constraints on promotion - trade descriptions act 1968


  This act prevents businesses from giving false or misleading descriptions for the supply of goods or services. This covers information about; quantity or size, method of manufacture, place and date of manufacture and the people who manufactured them.
• Explain the legal constraints on promotion- ofcom

  The office of communication is an independent organisation which regulates the communication industries in the UK. It aims to protect consumers from harmful material on television and radios. Its main principle it to not cause offence or harm