Sponsorship, advertising and sport

• level of sponsorship related to amount of publicity or profile of athlete or team
• Advantages:

  • economic growth through tourism and associated business
  • improved administration of that sport
  • increased media coverage
  • opportunities to compete overseas
  • some teams / players receive large amounts of money
• Disadvantages:

  • media bias of male sports
  • inappropriate sponsorship
  • sponsorships might change rules
  • change of tradition
  • clubs losing identity as traditions bypassed to suit sponsors