Design elements

• Design Elements

  • Shape
  • Line
  • Texture
  • White Space
  • Mass
  • Value
  • Size
  • Colour
• Line


  • Can convey a mood or an emotion
  • Organise the design
  • Establish columns of text
  • Create a texture
  • Create movement
  • Define shape
  • Call attention to a word
  • Connect pieces of information
  • Frame an image or a word
• Shape

  • Used to determine or give form
  • communicate ideas
  • geometric, natural and abstract.
  • symbolise an idea
  • connect pieces of info
  • square=honesty and stability
  • circles=well rounded and complete, imply protectivness and security
  • triangles=suggest action