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Elective 2 Franchising
Midterm: Week 5-6
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Created by
Venice Russel
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Cards (3)
Pre-opening
support
• site
selection
•
design
and
construction
•
financing
•
training
•
grand opening
program
Ongoing support
• training
• national and regional advertising
•
operating procedures
and
operational assistance
•
supervision
and
management
support
• increased
spending power
, access to
bulk purchasing
and
economies
of
scale
Importance to SME's
Leveraging on a
recognized
brand name
Enhancing
business
image
Ensuring consistent
quality
Attaining
higher
productivity/better
motivated
staff
Access to
good
locations
Economies
of scale
Reducing
risks
of failure