The Cognitive Approach

• The cognitive approach 


  The cognitive approach began to emerge due to researchers criticising the behaviourists for not taking into consideration the internal mental processes of the mind.
• The cognitive approach assumptions:

  -Internal processes can be studied in labs by inferring actions of the mind from behaviour seen. - the human mind works like a computer, with input from the senses and output in the form of behaviour.
• The role of schema

  Unique packets of info that we use to interpret our world. Comes from personal experiences.
• Theoretical Models


  The cognitive approach uses theoretical models to represent internal mental processes such as the MSM . By breaking down the processes into component parts, researchers can more easily test the individual elements of the theory.
• Computer models

  The cognitive approach also has used the development of computers to create computer models of mental processing
• Cognitive Neuroscience 


  This is the scientific study of how different areas of the brain are involved in mental processes such as memory or perception. The use of brain scanning techniques such as PET or fMRI scans means it is now possible to see the function of the brain while different behaviours are being performed.
• Support for the Cognitive Approach 


  It is highly significant because of the emphasis on controlled lab research on studying the mind
• Support for Cognitive Approach

  Has many useful applications, such as in treatments for depression and development of artificial intelligence
• Evidence against Cognitive Approach

  It is argued that the approach simplifies human behaviour too much because it ignores the role of human emotions and motivations in behaviour.