cognitive approach

• human cognition - the idea that humans conduct mental processes on incoming information
• humans seen as data processing systems

  • workings of a computer mind similar to human mind (storage, input, output, memory)
• internal mental processes (eg attention, memory, decision making) studied by using experimental research methods
• schemas - mental frameworks for how to act in a given situation
• schemas - like stereotypes, alter mental processes of incoming info
• inference based - assumptions
• ✔️ scientific
• X compares human mind to computer
• X oversimplifies complex mental processes
• ✔️ strong focus on internal processes