Limitation of Zimbardo's study:
P - Z may have exaggerated power of social roles to influence behaviour
E - 1/3 behaved in a brutal manner , 1/3 tried to adhere to the rules fairly , rest actively tried to help prisoners (sympathised by offering cigs + reinstated priveleges)
E - Z overstated how pps conformed to their roles and minimised influence of dispositional factors as some were able to resist situational pressures