Mr. Chito Bauzon, AVP — CSR Marketing, SM Cares (SM Supermalls): 'Corporate Social Responsibility has become integral for most companies as it becomes an opportunity to wholly and directly engage stakeholders, creating shared value for both the organization and the communities it serves. It goes beyond profit. It becomes about serving the Filipino, and is a clear reflection of the values that your company stands for. With the current global trends on sustainability and community connectivity, I believe that CSR will be critical in mapping out company Policies, especially when it comes to serving the best interest of the greater public.'