learn

• example of why people don't vote (LACK OF EDUCATION)

  • 2024 election showed that 62% of voters with a degree or higher participated in the election
  • 38% of those with no formal qualifications
• why are some political campaigns unsuccessful

  • bad party leader
  • limited use of social media
  • party funding
• example of political campaigns being unsuccessful

  • in 2024 conservatives handed out unbranded lead left to people to election campaign to get away form rishi Sunak image. 
  • in the 2019 UK general election, the Labour Party was more active and creative on platforms like TikTok and Instagram, while the Liberal Democrats were criticised for having a weak social media presence.
  • in the 2024 UK general election, smaller parties like the Green Party and Reform UK had much lower budgets than Labour or the Conservatives,
• example of individual helping in election campaign


  social media - in 2024, young people made TikToks to support Labour.

  join political party - labour has 432,000 members

  Donations money - In 2019, big donations helped the Conservatives run a large campaign.
• example of parties being successful in election campaigns

  • clear message – “Get Brexit Done” helped them win a large majority.
  • strong leader ship - Keir Starmer was seen as reliable and trustworthy, boosting public support.
  • social media - Labour used TikTok and Instagram to reach younger voters and share their message widely
• example of why alternative to prison are effective

  • electronic tagging - offenders on HDC had lower reoffending rates
  • CPO - over 70% of individuals who completed a CPO did not reoffend within 1 year
  • save the government lots of money (prison cost 40 grand compared alternative like 12 grand
• example of govt reponse to tackling crime

  NKBL - knife crime has decreased by 20%

  reducing drinking limited - Alcohol-related road accidents dropped by 13% in the first year.
• why join pressure groups example

  interest- join Greenpeace and pay the minimum £2 monthly membership to support

  strength in number - PETA has 3 million members

  to participate in pressure group actions - join just stop oil to To take urgent action on climate change.
• example of pressure groups influence on democracy

  petitions -  the debate held over President Trump’s state visit to the UK which received 1·5 million signatures.

  protest - just stop oil 2024, glasgow

  leaflet/poster campaigns - Make Votes Matter (2024) – used leaflets/posters to push for voting reform.

  insider groups - The British Medical Association (BMA) influenced Parliament in 2020 by demanding better PPE for NHS workers during COVID-19.
• how can the media influence the outcome of an election

  newspapers - newspaper can be baised e.g. the sun has claimed to win the election for the past 100 years as they supported the right party

  social media -follower online e.g. labour have over 1 million twitter
• example that crime is a problem

  knife crime - in 2024, police in England and Wales recorded over 49,000 knife crimes.

  reoffending rates -39% of all prisoner reoffend in the first year