L1

• globalization -is the increasing economic , political & cultural integration & interdependence of diverse cultures the worldwide integration of humanity
• effective communication - ability to understand cultural differences are skills that are deficient in todays society
• culture - the set of shared attitudes , values, goals, and practice that characterizes & institution or organization.
• cross cultural communication - continually involves understanding caused by misperception ,mis interpretation & mis evaluation.
• cultural background - affect how individuals view the world, what they value , & how they interact with others
• the core cultural dimensions

  • race - socially constructed category based on physical features.
  • ethnicity - shared cultural traits , ancestry or heritage.
  • gender roles - societal expectation for behavior based on gender.
  • age diversity - presence of various age group in a community.
  • physical disability - impairment affecting physical functioning / mobility.