T.L.E 8 FBS COMPLETE 1-6

• Strategies to Grow a Business and Stay Competitive

  • Staying On Top Of Food Trends
  • Streamlining Your Operations
  • Optimizing the Customer Experience
  • Investing In Technology
  • Utilizing Digital Marketing Techniques
• Streamlining Your Operations


  Helps recover more quickly from disruptions, reduce costs, and increase efficiency
• Optimizing the Customer Experience

  1. Investing in customer-facing technology, such as self-serve ordering kiosks and online ordering platforms

  2. Creating a unique customer experience

  3. Focusing on the quality of your service
• Investing in technology

  • Wi-Fi management services
  • Cloud-based POS systems
  • Order management software
• It is important to make sure that your website and social media platforms are optimized for both desktop and mobile devices
• Utilizing Digital Marketing Techniques

  Helps to attract new customers and keep your existing customer base happy
• Product knowledge


  Detailed understanding of the products and services offered, including their features, benefits, and how they solve customer needs
• Strategies to increase product knowledge

  1. Invest the time to learn

  2. Get the basics first

  3. Learn the needs the products solve

  4. Role play

  5. Be ready to follow up
• Suggestive selling


  • Giving suggestions and ideas to the customer to add to their order, leading to increased sales and higher customer satisfaction
  • The server should be helpful but not too aggressive, giving the customer time to decide
• Suggestive selling tips


  • Get to the table before the customer looks at the menu
  • Be ready to answer questions about standard prices
  • Don't interrupt the customer while they are ordering
• The food and beverage sector has an interesting role within the tourism industry, providing tourists with essential refreshments at all stages of their travel experience, including during travel, when spending time in their chosen accommodation, and when they are out and about exploring the locations, they have travelled to
• The Newest Tourism Trends

  • Safety and cleanliness
  • Social media
  • BLeisure travel
  • Destination uniqueness
  • Transformative travel
  • Sustainability and community engagement
  • Technology to manage overtourism
• Safety and cleanliness


  • Tourists are now more concerned about safety and cleanliness
  • They have a preference for private home rental, contactless payments, and booking flexibility due to the constantly-evolving global health situation
  • They are also more willing to visit natural environments and less crowded destinations where they feel safer
• Social media


  • It is the preferred channel for travel inspiration, influencing travelers' decision-making because videos and pictures create an emotional bond between people and places
  • The preferred platform depends on the traveler's generation (Gen X uses Pinterest and aesthetically pleasing blogs, Millennials use Instagram, Gen Z uses TikTok)
  • TikTok can promote attractions, restaurants, and tours partnering with influencers
  • Social media can attract new customers, monitor Instagrammable locations, and manage overcrowding by promoting lesser-known areas
• BLeisure travel


  • Due to technology, the separation between work and life is blurred
  • There is an increasing number of digital nomads who are freelancers or smart workers who decide to adopt a traveling lifestyle
  • Some destinations are rebranding themselves, targeting those who work remotely
• Destination uniqueness


  • The tourism market is becoming increasingly competitive, especially for destinations with similar climates or natural features
  • Places should identify a destination brand which highlights their culture and the unique experiences they offer to tourists, instead of branding common and widely-available tourism practices
• Transformative travel


  • It is an immersive experience that aims to inspire personal transformation, growth, and self-fulfillment
  • People travel to transform their own lives and the lives of those who live in the destination and focus on providing unique and authentic experiences that connect travelers with locals
• Sustainability and community engagement

  • Travelers are becoming more conscious of their environmental impact, and they are more willing to adopt a sustainable travel style
  • This means not only doing less harm to the environment, but also making a positive impact on cultures and economies, generating mutually beneficial relationships between tourists and locals
• Technology to manage overtourism


  • Destinations should exploit technological advances to develop crowd management techniques by using gamification to manage tourism flow, spreading visitors in less known or less crowded areas
• Tourism has become a very significant global activity and as disposable income and the ease of travel continues to prosper. Industry knowledge is a vital pre-requisite for effective performance within the industry. Tourism also is a driver for peace. It helps promote tolerance between people as they learn and better understand one another's cultures.
• Ways to Promote and Increase Local Tourism

  • Highlight the history and culture
  • Share your tasty tips
  • Offer visitors a breath of fresh air
  • Suggest local stores and businesses
  • Include your personal testimony
• Highlight the history and culture

  • Every destination has its own unique story
  • Consider sharing some of your community's lesser-known treasures, such as obscure facts about your town's early settlers or the spooky tale about the mansion on Main Street
• Share your tasty tips

  • Food largely defines a community's culture
  • Discuss local dishes and the best places to try them, explaining the flavor profile of the dish and the best way to eat it
• Offer visitors a breath of fresh air


  • Provide visitors with the best spots to catch their breath and revel in the wonder of your community's natural beauty
  • Detail the best seasons and times of day for visitors to capture the full essence of the landscape
• Suggest local stores and businesses

  • Present visitors with an opportunity to remember their visit to your community with recommendations for local stores and businesses
• Include your personal testimony

  • Share the little things that you love about your city or town, such as how you love the transition between one season to another, or your favorite road to drive down in the summer
  • Personal testimonies appeal to an audience's emotions
• F&B Services


  Food and Beverages service sector
• Main motive of the Food and Beverages service sector

  • Satisfy the customer's need by taking into consideration the need for special food items, the need for good value for the price asked for, social needs, and customer convenience
• Features of the food and beverages sector

  • Major contribution to the economy
  • Plays an important role in fulfilling the day-to-day needs of the customer
  • Employment generation
  • Encourages business
  • Promotes diversification by introducing new concepts
  • Innovations and fulfilling the basic needs of the customers
  • Generates high competition
• How the Food and Beverages sector operates

  1. Targeting the customer's needs and market trends

  2. Formulating new policies and business motives

  3. Interpretation of the needs that are required for the food and beverage operations

  4. Executing the plans and designs required for the food and beverage operations

  5. Provisioning the strategies and service methods being used by the F&B operations

  6. Controlling the cost and increasing the revenue generation

  7. Proper monitoring of the customer's satisfaction
• Factors of profitability of the food and beverages sector

  • Material efficiency
  • Environmental factors
  • Performance and attitude of the staff
• Material efficiency factors


  • The quality of the food and beverages
  • Diversification in the menu
  • Availability of food items
  • The ambiance of the place where the food item is being served
  • Price of the food and beverages
  • Consistency, taste, and appearance of the food
• Environmental factors


  • Location and reach of the place
  • Cleanliness and hygiene
  • Ambience and size of the sitting area
  • The Infrastructure of the area
  • Space of the sitting area
  • Parking availability
• Performance and attitude of the staff

  • Friendliness of the staff
  • Speed and efficiency while working
  • The staff should be quick to react professionally
  • Proper entertainment for special requests and complaints
• Food and Beverage Operating Procedures


  1. Who will perform the task?

  2. What materials are needed?

  3. Where the task will be done?

  4. When the task will be performed?

  5. How the person will do the task?
• The 5 Types of Restaurant SOPs

  • Facility and Equipment SOPs
  • Staff and Personal Hygiene SOPs
  • Food Flow SOPs
  • Menu Production SOPs
  • Communication SOPs
• Facility and Equipment SOPs

  • Laundry and linen use
  • Dining area sanitation
  • Thermometer calibration
  • Ice machine cleaning
  • Pest control
  • Dishwashing
  • Equipment cleaning and sanitizing
• Staff and Personal Hygiene SOPs

  • Handwashing practices
  • Employee health and personal hygiene
  • Use of utensils and gloves
  • Staff contact with blood
• Food Flow SOPs


  • Food preparation and handling
  • Holding- and reheating food temperatures
  • Take-out and delivery standards
  • Refrigerator and freezer maintenance
  • Food Storage
  • Purchase and handling food from outside sources
  • Recycling and composting food waste
• Menu Production SOPs


  • Food presentation
  • Order taking and serving
  • Food donations