EL101 PART 2

    Cards (8)

    • Cultural Trends are based on the assumption that cultural policy should be based on empirical evidence and it champions the need for better statistical information on the cultural sector. Top Trends in Society and Culture
    • Speeding up Everything is speeding up thanks to our obsession with technology and efficiency - although whether anything is actually moving in the right direction is a moot point.
    • Anxiety There are approximately 40 wars in 35 countries going on as you read this. Terrorism is rife and if 'they' don't get you a global pandemic probably will
    • Demographic change Demographics is the mother of all trends (or, as someone more eloquently once put it, ('demographics is destiny'). The big demographic shift is aging
    • Global and local Globalization is obviously a huge trend but if you look forward far enough it looks like the future will be local
    • Happiness Materialism is still in full swing but for many people it's starting to lose its appeal. We are working harder and working longer - and earning more money as a result - but it’s becoming increasingly obvious that money can't buy you happiness
    • Authenticity Life is complicated and getting more so. We are suffering from Too Much Information (TMI), Too Much Choice (TMC) and Too Much Technology
    • Personalization How can you have a list of top trends and innovations without mentioning Apple’s i-Pod somewhere? The i-Pod is an excellent example of all sorts of trends including place shifting, device convergence, Moore’s Law and miniaturization
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