van zoonen

• van zoonen; feminism 1

  when the media shows stereotypical women, this reinforces traditional views. this is from discourse (any type of media text that shows this)

  • we learn what it is to be our gender from the media products we consume.
• van zoonen; feminism 2

  • ideas of gender change depending on the historical and cultural context.
• van zoonen; feminism


  women are seen as objects to be looked at, sexualised and treated as decoration
• What forms of communication are included in discourse?

  Written and moving image communication
• How do media products influence our ideas about gender?

  They shape perceptions of femininity and masculinity
• How does Van Zoonen view the representation of women in films?


  As damsels in distress needing rescue
• What does Van zoonen suggest about masculinity in the 1950s compared to 2018?

  It has changed over time
• Why is historical and cultural context important in understanding gender?

  It shows how ideas about gender change
• What might women in the 1950s learn about femininity from advertisements?

  To prioritize marriage and domesticity
• What does it mean for women to be objectified in media?

  They are seen as objects to be looked at
• How does Van zoonen relate objectification to patriarchal culture?

  Objectification reflects male dominance in society
• How are women typically represented in media according to Van zoonen?

  As homemakers and domestic figures
• How does Van zoonen view the representation of men's bodies in media?

  As spectacles to be admired
• What does Van zoonen believe about the portrayal of women's bodies?

  They are sexualized and objectified
• How does the representation of men's bodies differ from women's bodies?

  Men's bodies are admired; women's are objectified
• What does Van zoonen suggest about the societal perception of women's bodies?

  They are seen as commodities for consumption
• How should one analyze a music video in terms of gender representation?

  Look for signs of objectification of women
• What does Van Diemen believe about the impact of media on gender roles?

  Media reinforces traditional gender roles