Cognitive Psychology

• Selective attention is the process by which individuals focus their awareness on specific stimuli or information while ignoring others. It involves the ability to filter out irrelevant details and concentrate on the most relevant aspects of the environment.
• Inattentional blindness occurs when individuals fail to notice unexpected stimuli because their attention is directed elsewhere.
• Perception is the processes through which individuals interpret and make sense of sensory information from their environment. It involves organizing, selecting, and interpreting stimuli to construct a meaningful representation of the world.
• Our brain can also be fooled by optical illusions. This is called perception.
• Information Processing 


  Investigates how individuals encode, store, retrieve and manipulate information to solve problems and make decisions.
• Memory and Learning 


  Study of STM, LTM, and factors that influence learning and memory consolidation.
• Problem-Solving and Decision-Making 


  Examine how individuals approach problem-solving tasks, make decisions, and assess the cognitive processes involved in finding solutions to complex problems.
• Language and Communication 


  The study of language acquisition, comprehension, production, and communication.
• Perception and Attention 


  Delves into the processes of perception and attention, investigating how individuals select and interpret sensory information from their environment
• Cognitive Development

  investigation of cognitive milestones, such as language acquisition in children and cognitive changes in aging populations