The importance of and influences an integrated marketing mix

Subdecks (6)

Competition
Topic 3 > Making Marketing decisions: Using the Marketing Mix > The importance of and influences an integrated marketing mix
2 cards
The target market
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Marketing objectives
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The type of product
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1 card
The Boston Matrix
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The position in the product life cycle
Topic 3 > Making Marketing decisions: Using the Marketing Mix > The importance of and influences an integrated marketing mix
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Cards (14)

What is an integrated marketing mix?
An integrated marketing mix means that the individual elements complement each other to communicate a coherent message to the public
An integrated marketing mix means that the individual elements complement each other to communicate a coherent message to the public
What is an integrated marketing mix?:
An integrated marketing mix means that the individual elements complement each other to communicate a coherent message to the public