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Topic 3
Making Marketing decisions: Using the Marketing Mix
Understanding the value of digital marketing and e-commerce
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Value of digital marketing and e-commerce
Topic 3 > Making Marketing decisions: Using the Marketing Mix > Understanding the value of digital marketing and e-commerce
3 cards
Cards (8)
What is digital marketing?:
Digital marketing is the use of any form of
digital technology
to improve
communications
with
customers
What is digital marketing?
Digital marketing is the use of any form of
digital technology
to improve
communications
with
customers
•Digital marketing is the use of any form of
digital
technology
to improve
communications
with
customers
What is E Commerce?:
E-commerce is when
buyers
and
sellers
meet to
trade
in a
virtual
market
place
e.g. on the
internet
What is e commerce?
•E-commerce is when
buyers
and
sellers
meet to
trade
in a
virtual
market
place
e.g. on the
internet
See all 8 cards