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Research Methods
Data and Sampling
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Data
Research Methods > Data and Sampling
4 cards
Surveys
Research Methods > Data and Sampling
3 cards
Cards (8)
Sampling
Target
pop
can’t be tested
Representative
: Generalisable (pop validity)
Unrepresentative: Over-/under- (sampling bias)
Random
Representative
Unbiased
No researcher influence so
generalisable
Hard unless pop small
Some won't consent;
unrepresentative
Opportunity
Ethical
Easy
Quick
Large sample
Unrepresentative
Selection bias,
ungeneralisable
Stratified
Proportional
representation
Time-consuming
Difficult find correct proportions
Volunteer
Motivated
Less likely drop out
Easier than random
Unrepresentative
Ungeneralisable
Demand Characteristics
See all 8 cards
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