overview and cultural positioning

Cards (3)

  • GQ presents itself as a sophisticated, forward-thinking men's lifestyle magazine, with its tagline to make men 'look sharper and live smarter',
  • targets young men interested in style, culture, entertainment, fitness and relationships
  • more than a print product, a multi-media brand, operating through social media, online platforms, video franchises and global events like the GQ men of the year awards and GQ heroes