woman in red swimming costume at the top left of the image. she is objectified but positioned as confident, and dominates the image
sunsational sultanas ad
male hand holding the plate in the foreground which places him as dominant
sunsational sultanas
the ad presents an idealised body and lifestyle. women reading the magazine may see her as domestic perfection (gauntlett)
sunsational sultanas
‘sweet things in life’ - could connote the deserts or the women - sexualisation
atrixo hand cream
‘female keeps everything clean and spotless’
shows the typical role of a woman in the home, is to provide perfection for her children and husband
atrixo hand cream
the man is making a mess, and we can assumethat the womanwillcleanupafterhim, as traditionalgender rolesstate
atrixo hand cream
women has full manicured perfect nails, pushing the idealised versions of women in the magazine
atrixo hand cream
wife is wearing a wedding ring, whilst the man isn’t. this could mean the women is ‘tied’ and dependent on her husband, whereas the man is able to go off and do what he pleases
“let’s fall in love”
presents men as ‘prey’ ( may be as the magazine is from a women perspective ) and less intelligent than woman
