z: representation

Cards (16)

zoella pre 2018
‘ the girl next door ‘ showed her as authentic, and relatable
focus on beauty, fashion, diy hacks and daily vlogs
use of soft lighting, pastel colours and vlogs filmed in her bedroom
vlogs in her cozy, feminine bedroom created a sense of intimacy and reality
she reinforces traditional hyper feminine stereotypes
she presents herself as living a perfect, middle class, white, girly lifestyle
she constructs her authenticity, it is carefully edited
as she got older, she posted less and moved to different topics like motherhood. but she still has some focus on fashion and beauty
zoe says that she will stop posting her children in content after they start school - this can be for privacy but also showing she still wants her content to be focused on her
zoe is now less of a youtuber, and more of a celebrity influencer
she is more private and controlled with her content - thus can be to limit her controversies like previous ones she faced ( eg her advent calendar )
as she’s matured, alfie's role is less boyfriend and more ’dad’
zoella.co.uk
blog style site - pastel, clean, aesthetically pleasing
zoella.co.uk
focus on beauty, lifestyle, wellness and seasonal
her content was very similar to traditional woman’s magazines
zoella new website
it isn’t blog format anymore, it is more commercialised with just using her name as star appeal
zoe’s new website lacks the personal relationship of zoe and her fans