a: media industries

• attitude magazine foundation

  supporting lgbtq youth groups and supporting them
• attitude has struggled with hate comments and these can impact readers. they have limited interaction on their website which may be as a protection for their readers
• the website has 1.7 million users per month, and digital copies are around 11,000 users
• stream publishing is vertically integrated allowing them to write, edit, design and print
• attitude has adverts that are used as a stream of revenue and they are often brands that are used by their audiences
• social media bypasses regulation, posts online are extremely hard to regulate as around 1 billion different pieces of content are posted daily
• attitude has global magazines, in thailand, belgium, vietnam and more. they target these audiences by using star appeal from certain countries
• the digital edition reflects the industry context of how magazines need to be online in order to succeed
• attitude being owned by an independent company allows them to take risks and push creative boundaries
• stream is a small independent publisher
• darren styles - owner of stream
• darren styles saw the gap in the market for gay focused niche magazines
• attitude horizontally integrated with ‘winq magazine’ as they were their main competition
• attitude uses star appeal like Mcfly, tom daley, lady gaga
• attitude distributes its magazines globally. even in the around 73 countries that homosexuality is illegal