Using diff. analytical methods to review data + arrive at a conclusion.
PROs of quantitative data
Easy to quantify
Easy to replicate - reliable
Easy to compare diffs. between 2/more things
Express relationshipsstatistically (no need to understand the meaning behind smth)
Identify and track patterns + trends
CONs of quantitative data
Not valid - don't explore issues in depth
Lack meanings that people attach to things
Quantitative is interpreted - .
Numerically
PROs of qualitative data
Depth/detail of qualitative data means it's more likely to be valid
Sociologists can decipher the meanings ppl attach to diff. situations
CONs of qualitative data
Irreproducible ➡️ low reliability
Qualitative data = lots of info but much of it is irrelevant
Hard to compare
Qualitative data has to be - to group data into identifiable themes. It can also be interpreted via - which has been utilised by many N-Marxists to analyse behaviour of WC youths.