Profit and power

• What did they say about the newspaper industry

  It's dominated by a small number of powerful companies
• What does this cause

  Narrow range of viewpoints
• What has reach plc done

  diversify into regional press
• What does this mean

  There are more varied and adventurous media products
• Who

  Curran and Seaton
• What is the theory?

  -Media industry is dominated by an oligopoly of cross media conglomerates

  -This limits creativity and quality

  -More variety would be better