A wide range of titlesmaximise audience and minimise risk
How far does News Corp reach
A range of different cultural industries enhancing their global power
What has the company done
Embraced digital expansion and introduced paywalls to allow for online content to be viewed while still generating income
What is a benefit of being part of News Corp
It is part of a wide organisation responsible for different cultural industries which can benefit the news paper greatly in terms or production and promotion
Who
Hesmondhalgh
What was the theory
-Cultural formatting using genre, franchise and stars
