AO3 Social Change

• Who conducted research support for the role of normative social influence in social change?


  Nolan et al.
• Why is minority influence only indirectly effective?


  Social changes happen slowly, if they even happen at all. Nemeth argued that the effects of minority influence are likely to be mostly indirect and delayed
• Why are the effects of minority influence indirect?


  The majority is influenced on matters only related to the issue at hand, and not the central issue itself. (Nemeth)
• Why are the effect of minority influence delayed?


  The effects may not be seen for long time
• Why is the fact that minority influence is only indirectly effective a limitation?


  It shows that its effects are fragile and its role in social influence very limited.
• Who found research support for change to minority view involving deeper processing?

  Martin et al.
• What did Martin et al. find?

  People were less willing to change their opinions if they listened to a minority group compared to a majority group
• Who criticised minority influence for being indirectly effective within social change?

  Nemeth
• Nolan et al: findings when key message was that other residents were trying to reduce their energy

  Significant decrease in energy usage (not the case when message had no reference to other people’s behaviour)
• Where did Nolan et al. conduct the study?

  San Diego