Age Representation

• age rep ageism

  Garrod and Lawson

  much of the representation of age is linked towards ageism - negative feelings or discriminatory behaviour usually towards older people
• age rep golden age

  Pearson

  believes there is always a golden age which is normally around 20 years ago which the media compare the current youth with
• age rep economic power and age

  McQueen

  notes that the different statuses of age groups is determined by their economic power - middle aged adults have the most power
• age rep

  Alvarado et al

  found that despite making up 12% of the population, only 2.3% of adverts contained the elderly