JENNESS

• WHO CARRIED OUT RESEARCH INTO CONFORMITY?

  Jenness and Asch
• WHAT WAS JENNESS' STUDY ON?

  Beans
• WHAT TYPE OF SITUATION WAS INVOLVED IN JENNESS' STUDY?

  ambiguous
• WHAT DID JENNESS ASK PARTICIPANTS TO DO IN HIS STUDY?

  • estimate individually how many beans in bottle
  • provide group estimate after discussion
  • participants individually estimate again
• WHAT WAS THE MAIN FINDING OF JENNESS' STUDY?

  almost all participants changed individual guesses to be closer to group estimate
• WHAT DO THE RESULTS OF JENNESS' STUDY SHOW?

  in an ambiguous situation, a person will look to others for guidance on how to behave (ISI)
• WHAT DOES ISI USUALLY LEAD TO?

  internalising (publicly change behaviour and privately change thoughts)
• WHAT THEORY WAS JENNESS' STUDY ON?

  informational social influence (ISI)