Research methods

• Cultural bias can be the result of assumptions and research aims
• Etic research = Research from a specific culture which is then applied to other cultures to find universal laws, giving the studies universally
• Etic research

  • Lot of etic research
  • Humans all have same physiology and many behaviours found in all cultures
  • Samples of a population make it difficult to generalise to all cultures
• Emic research is

  • Specific culture studied from within
  • Isn't generalised to other cultures
  • Studies variations between groups of people
  • Avoids cultural bias
• Emic research

  • May exaggerate differences between different cultural groups and neglecting to look back at the differences within
  • Important not to neglect variety found within groups
• Sub-culture bias is important because it can occur in etic or emic bias in sub-groups in larger groups