The Man with The Golden Gun

• Production Context

  -released 19/12/74

  -starred Roger Moore

  -based on book by Ian Fleming

  -produced by Eon Productions

  -distributed by United Artists

  -budget = 7 mil, box office = 97 mil

  -poster by Robert McGinn
• Social and Cultural Context

  -Kung Fu as martial arts in the film

  -Filmed in Asia

  -men seen as dominant compared to women as objects

  -minority groups to be seen as dangerous, exotic and to be pitied or laughed at
• Historical/Political Context

  -1973 energy crisis ->power plant and energy beam

  -prior to 1990 illustration posters more common
• Narrative

  -Images act as action codes

  -golden gun aimed at Bond -> is the villain going to kill him? -> extreme close up of the gun

  -film connoted to be filled with action
• Technical Codes

  -Mid shot of bond = central

  -Bright color palette = eye catching

  -credit block at the bottom

  -title in lower third but is big

  -actors name is at the top in color

  -007 logo also at top = recognizable

  -Long shot of karate

  -Bond looks at us = direct address
• Visual Codes

  -Bond's suit is his costume

  -lots of images

  -Bond holds a gun =intertextuality to other Bond films

  -Girls wearing bikinis

  -body language = one looking at gun, the other protecting bond with her arm
• Representation of Issues and Events

  -main theme is 1973 global energy crisis

  -producers encouraging audiences to consider the possibilities of what might happen if oil did run out
• Representation of Gender and Ethnicity

  -Male = intelligent, strong, powerful and ready to put yourself in dangerous situations

  -Females = bikinis show off slim body, long flowing hair, jewelry and makeup

  -Karate = martial arts pose, flowing hair, darker skin tone suggests from different ethnicity group, exotic and presents women as dominant, powerful and different.