Each participant takes part in every tested condition, 1 IV level
Maybe control condition experiences no IV change
Strengths
Control participant variables
Same person tested twice
Fewer participants needed
Has larger sample
More dependable results
Weaknesses
Order effects:
Better performance on 2nd; experience (practice effect)
Worse performance on 2nd; bored or tired (fatigue effect)
Participants may guess purpose doing both conditions
Controlling Weaknesses; counterbalancing
Change condition order so each is tested first and second equally