Idiographic

• Idiographic approach focuses on individual in detail
• Looks at what makes each person different and avoids making general laws
• Research methods such as case-studies, interviews and observations focus on individual
• Use qualitative data
• Strengths

  Focuses on the individual so it can give a complete explanation
• Weaknesses

  Fewer people are studied

  Tricky to generalise finding to larger population

  Detailed studies of individual cases can develop nomothetic laws