Nomothetic

• Applies general laws and theories to explain behaviour across a whole population
• Research such as lab experiments and correlational research allows general conclusions
• Uses quantitative methods
• Strengths

  • Research methods using nomothetic approach mean it is controlled, objective and scientific approach
• Weaknesses

  Lack ecological validity

  Reliably can't be generalised to real life

  Individual differences ignored

  Less useful explaining behaviour doesn't fit in with norms