Attention - extent to which we notice certain behaviours
Retention - how well the behaviour is remembered
Motor reproduction - ability of observer to perform the behaviour
Motivation - the will to perform the behaviour
What is identification?
when an observer associates themselves with a role model and wants to be like them
What is meant by modelling?
when the observer imitates the behaviour of the role model
What is vicarious reinforcement?
Vicarious reinforcement is the process of learning by observing others being rewarded or punished for their behaviour.
Albert Bandura: '"learning would be laborious if people had to rely solely on effects of their own actions... observing others forms an idea of how new behaviours are performed"'