Social context

• What were women doing during/post war

  Women had taken on roles outside of the home
• What still happened despite these changes

  Domestic products were still aimed and targeted towards women
• Who was the target audience

  Lower-middle class women
• What were these women seen as needing

  Innovative domestic technologies and products
• What allowed the product variety to expand

  Rise of supermarket
• What did companies begin to focus on

  Branding and unique selling points