How do industries target audience

Cards (6)

How does the advert target people
Appeals to women who can identify with the characters by using gratification theory
What are these women most likely to be
Young, newly married and have young families
What did the good housekeeping magazine say
It is a leader in washday products
What does this review show
It reinforces tide as the leading brand for the target audience
What is the preferred reading
Emphasizes trustworthy, safe and miraculous qualities of tide
What is tide presented as
new yet effective product that meets women's domestic needs