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• Traditional Concept Marketing


  A marketing strategy a company uses to determine if it can produce a viable product that consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled
• Production Concept


  • Focuses on the internal potentials of the company and not based on the desires and needs of the market
• Marketing Concept


  • A philosophy that states that an organization must try hard to find out and satisfy the needs and wants of consumers while at the same time accomplishing the organizational goals
• Sales Concept


  • Refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market
• Relationship Concept/Marketing


  • An approach that centers on maintaining and improving value-added long-term relationships with current customers, distributors, dealers and suppliers
• Societal Marketing Concept


  • Views that organizations must satisfy the needs of consumers in a manner that gives for society's benefit
• Goals of Marketing


  • Maximize the consumption of goods
  • Maximize consumer satisfaction
  • Maximize choice of goods or service
  • Maximize the quality of life
  • Focusing on customer wants and needs to distinguish products from competition
  • Integrating all the organization's activities to satisfy customer wants and needs
  • Achieving the organization's long-term goals by satisfying customer wants and needs
• Maximize the consumption of goods. The marketing job is to stimulate greater product consumption. Greater production requires the consumption of material inputs and more goods in the market that create more employment. More jobs are created, and more people enjoy economic wealth. Maximum consumptions generate economic development for the nation.
• Maximize consumer satisfaction. The customer may be satisfied with the product the marketing people produce but it may create pollution to the environment. Plastics are good packaging materials for consumer goods but they create flood and environmental pollution. Cars and other vehicles using gas serve the convenience of the riding public, but they create global warming that result to environmental imbalance.
• Maximize choice of goods and service. Development of new products needs research but that will mean time and costs. Maximizing consumer choice entails cost as the economies of scale do not operate in the production of goods. Consumers must spend time studying the benefits of the production of goods.
• Maximize the quality of life. The quality of life is difficult to measure. Life satisfaction is more than the physical comfort. The impact of electronic radiation has created health problems among the many users of modern gadgets. People in the previous generations lived longer because they lived a simple life. They ate unadulterated food and lived free from pollution and radiation.