Reception theory

• Who

  Hall
• What was the theory

  Preferred

  negotiated

  oppositional

  active audience
• Preferred meaning

  -Audience accepts channel 4's intended message

  -Positive representation of athletes as both 'super' and 'human'

  -Real stories and upbeat soundtrack to encourage support
• Negotiated meaning

  -Audience partly agrees with the message but may not connect with the sporting aspect

  -May still respect on and challenge their own misconceptions about disability
• Oppositional meaning

  -Audience rejects channel 4's message and approach

  -May come from older individuals, non-sports fans or those who dislike channel 4 values if representation and inclusivity