Cultivation theory

• Who

  Gerbner
• What was the theory

  Repeated patterns

  Common sense ideology

  passive audience
• Supporting

  -Audiences may have become desensitized to typical disability awareness ads

  -Repetition of seriousness voice overs and focus on disabilities may lead to passive acceptance or reduced impact
• Challenging

  -Super. Humans offers a fresh, realistic portrayal of disability

  -Encourages audiences to rethink assumptions and engage with more authentic representations

  -May challenge mainstream stereotypes and promote greater awareness and acceptance