Gsp201

• Research


  The most important process for advancing knowledge, promoting progress, and enabling humans to relate more effectively to their environment, accomplish their purpose, and solve their problems
• Research


  One of the most effective ways of solving problems, seeking to find explanations to unexplained phenomena, clarify propositions, and to test hypotheses
• Research consists of two words, "Re" and "Search". "Re" means again and again, and "search" means to find out something
• Sociology


  The systematic study of the groups and societies in which people live, how social structures and cultures are created and maintained or changed, and how they affect our behaviour
• Sociologists


  Concerned with finding existing items of social life
• Classical founders of sociology

  • Auguste Comte
  • Karl Marx
  • Emile Durkheim
  • Max Weber
• Comte and Marx in the mid-19th century established some of the basic issues of sociology, which were later elaborated on by Durkheim and Weber
• Theoretical disputes are more difficult to resolve in sociology because of the complex problems in subjecting human behaviour to study
• Main theoretical approaches in sociology

  • Functionalism
  • Conflict perspectives
  • Symbolic interactionism
• Microsociology


  The study of everyday behaviour and interaction
• The first step to creating an effective marketing strategy is identifying the target market.
• Market segmentation involves dividing a large market into smaller groups based on specific characteristics or needs.
• Target markets are chosen by analyzing demographic, geographic, psychographic, behavioral, and product-related factors.
• Demographic segmentation divides markets according to demographics such as age, gender, income level, education level, occupation, family size, religion, race, nationality, language, generation, and geography.
• Psychographic segmentation categorizes consumers based on their lifestyle, personality traits, values, interests, opinions, attitudes, and motivations.
• Target markets can be defined using various criteria such as demographics (age, gender, income), geography (location), psychographics (lifestyle, interests), behavior (purchasing habits), and product attributes (features).
• Once the target market has been identified, it's important to understand their needs and preferences through research methods like surveys, focus groups, and interviews.
• Demographics include age, gender, income level, education level, occupation, religion, race/ethnicity, marital status, family size, and language spoken at home.
• Based on this information, marketers can develop products that meet the unique requirements of the chosen target market.
• Psychographics refers to personality traits, values, interests, lifestyle choices, opinions, attitudes, and motivations.
• Esoteric


  Certain aspects of religion cannot be subjected to empirical examination, science-wise
• Theological theory


  • The search of the finite spirit of man for its source, the infinite spirit or God, is the essence of religion
• Sociological theory


  Religion is a creation of the society, an instrument for controlling people and moulding their minds
• Psychological dimension


  • Religion provides humans with the understanding that God is a provident father who does everything to protect his own from danger
• Anthropological explanation


  • Religion is the projection of man's natural qualities outside of him to a being he calls God
• Marxist theory


  • Religion is a sedative substance used to make people relax and remain calm in the midst of intense economic exploitation by the rich in a capitalist economy
• Geographic segmentation divides markets based on location, including region, city, climate, population density, urbanization, proximity to other businesses, and accessibility.
• Worlds of existence in traditional African society

  • Spirit world
  • Human world
• Worldview of the Igbo of Nigeria

  • Heaven
  • Earth
  • Underworld
• The old practice saw religion as a means through which man and society reach to God in humanity for solutions to his or her problems
• The present practice has turned religion into a means for economic enhancement, social networking and disturbance of public peace in the forms of terrorism, hate speeches and noise escalation in the environment through the mechanism of loud speakers
• Religious intolerance


  A blind refusal to understand and respect views or positions that are opposed to one's cherished views
• Religious tolerance and respect for one another's religious liberty is considered a better alternative and one that can create peace in our society
• Geography includes location (urban vs rural), climate, time zone, proximity to other businesses, accessibility, and transportation infrastructure.
• Psychographic segmentation categorizes consumers based on their lifestyle choices, personality traits, values, interests, opinions, attitudes, and social class.
• Behavioral segmentation focuses on consumer behaviors related to purchasing habits, usage rate, benefits sought, loyalty, readiness to buy, and user status.
• Behavioral segmentation focuses on consumer behaviors related to purchasing habits, usage rate, benefits sought, loyalty, readiness to buy, price sensitivity, brand preference, and customer satisfaction.
• The study of geography as an academic discipline dates back to the 18th and 19th centuries
• Earth's features such as mountains, rivers, lakes as well as Africa and south American continents was discovered in the 18th and 19th centuries
• The first scientific /systematic study of geography started at the University of Berlin, in Germany in 1874