what research into cultural similarities did Buss find (1989)
consistent patterns in mate preferences in 37 countries worldwide, he found that in all cultures women sought men who could offer wealth and resoures, whilst men sought attractive young partners
what research into cultural similarities did Williams and Best perform (1989)
evidence of cultural similarities in gender stereotypes,
they tested 2800 students in 30 countries, using a 300 item adjective checklist and p's were asked to decide whether each word was associated with men or women more
they found a broad consensus across countries, men were seen as more dominant, aggressive and autonomous, whilst women were more nurturing and interested in affiliation
this suggests that there are universal stereotypes about gender
some researchers (like Buss) include at least 1 member of the local population in their research team, this enables customs and traditions to be respected and for measuring tools to be changed
e.g: Buss adapted his mate preference questionnaire to reflect that some countries practice polygyny (Nigeria)
what is another issue with cultural research - nature v nurture
- it's difficult to conclude if the changes in behaviour are due to nature or nurture, because it's most likely to be an interaction of both that produces gender roles and no amount of cross cultural similarity can rule out any influence of the environment
media provides role models with whom children identify with and imitate, they are more likely to select role models that are the same sex and who engage in gender appropriate behaviour = more likely to be reinforced
what is meant by self efficiancy (term by Bandura)
it is beleived that seeing people perform gender appropriate behaviours increases the child's belief that they are capable of carrying out such behaviours in the future:
seeing someone else succeed raises belief in a person's own capabilities
who did a longitudinal study into the influence of the media on gender - what did it involve
McGhee, over 15 months:
they found that children aged 6-12 who watched more than 25hours per week held more sex-stereotype perceptions than those who watched less than 10hrs per week
therefore it can be difficult to draw conclusions about whether the media really is the cause of these differences in behaviour, it could just reflect norms rather than being the cause of it
DSM-5 classifies gender dysphoria as a condition where individuals esxperience a mismatch between their biological sex and the gender they 'feel' they are, which causes discomfort