Cultivation theory

• Who

  Gerbner
• What was the theory

  Repeated patters

  Common sense ideology

  Passive audience
• What does repeated exposure to topics about the government do

  Shape audience views
• What does cultivation depend on

  Pre-existing views
• What do newspapers act as

  Opinion leaders presenting news with a political bias
• What do the messages resonate with

  Working-class, left-wing audiences such as those critical of Boris Johnsons leadership