End of audience

• Who

  Shirky
• What was the theory

  End of audience

  Prosumers

  Publish first wisdom of crowds
• What is the passive audience

  Outdated in digital age
• What have digital technologies done

  Created the prosumer
• What can audiences now do

  Create content (an example would be citizen journalism)
• What can consumers now do

  Actively engage and respond to news media
• What does the daily mirror website allow for readers to do

  Comment on stories which gives them a voice and sense of community