How are audiences grouped and categorised

avatar
Created by
Neve Bussey

Cards (6)

  • What is the socio demographic
    ABC1 (upper/middle class)
  • What is the age of the audience
    Over 35 years old
  • what is its political stance
    right-wing
  • What are the readers
    Well educated and middle class
  • What is the paper interested in
    national and global affairs
  • What is the paper capable of understanding and engaging with
    in depth political analysis