Cultivation theory

• who

  Gerbner
• What

  Repeated patterns

  Common sense ideology

  Passive audience
• What can repeated exposure to topics about the government do

  shape views
• what does this depend on

  pre-existing views
• What do newspapers act as

  opinion leaders presenting news with a political bias
• what does this lead to

  audience views are cultivated and reinforced over time by the newspaper content