How producers target audiences

Cards (6)

what helps attract an existing community
franchise
what can game be distributed across
multiple media platforms meaning they can reach diverse audiences
what are audiences attracted through
a sense of identity
what are examples of these identities
identifying with with characters
engaging with online fan communities
how do products construct audiences
characters, narratives and gameplay
choice between female and male protagonist
how has the franchise broadened it's appeal
included female protagonists
has varied historical settings